Organizamos junto al Foro de Marcas



  • As a result of the pandemic we have changed the way we consume certain products, the way we buy and even move around cities, and many of the changes that have arisen, or have accelerated due to the health crisis, have come to stay. For this reason, brands have had and must continue to adapt to them. Aware of this and of its relevance for brands, we analyzed the changes in trend through our MadNewReal barometer , but this time we wanted to share a vision with the main agents, the companies.

    To this end together with the Renowned Brands Forum, we organized an online event on April 15 where the role of brands in Sweden Phone Number changing consumer habits was addressed from a double perspective: that of the consumer and that of the brands. At the meeting, José Luis
    Delmas , director of MADISON Market Research Spain and LATAM, presented the latest wave of a barometer that the company has been carrying out since the pandemic began, which measures the effects of COVID on consumer habits.

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    Subsequently there was a round table moderated by Lucía del Valle Montero , director of Communication of the Brand Forum, in which Guillermo Corominas , director of the Client department and director of Institutional Relations of Mango; Benet Pujol , Head of Market Research at SEAT; and Carlos Álvarez Navas-Parejo , Marketing Director of Covirán, shared their reflections on this topic. brand gold consumer habits madison José Luis Delmas began his presentation by explaining the context of the barometer, highlighting .


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