• Marketing is a science. A social science, but a science nonetheless. And like all science it must be supported by data and measurements. However, unlike other sciences (and hence its social nature) in marketing (digital or not) there are no absolute truths. Because we work with and for people. Diverse, unique and unpredictable at times. But do not despair. Let's go back to the beginning. Technology is providing us with tools to be able to find out more about our targets and markets and stop beating about blindly. Sometimes we may feel "overwhelmed" by the large amount of data that many tools offer us. To avoid this, we must mark the main kpi's (key performance indicators) that give us light on the marketing objectives that our campaign or strategy pursues. You may be interested: how to adapt marketing strategies to GDPR? Main kpi's according to the marketing objective in the following video are not all that are, but they are all that are. requires monitoring one or the other. We present the basics to avoid analysis paralysis.

    Kpi's for the purpose of generating awareness indicators on the web: total visits. unique visitors. New visitors. A unique visitor is a person who visits a site more than once during a China Phone Number List given period of time. We use it against total visits to track traffic to the web. For example, if a person visits a web page 20 times, then there is a single unique visitor and 20 total visits from new visitors. It is a metric that defines itself. It is also interesting to analyze the sources of this traffic from these visits to find out if they come from direct inputs from organic seo positioning or sem actions or own email marketing. Indicators in social networks: increase in followers, likes, fans, group members. Retweets/shares. Mentions It is also important to quantify the retweets or losers, the mentions, and finally, highlight the Klout index, which measures the overall social reach of our activity in social media and assigns a figure and has already become a measurement standard. Kpi's for objective engagement indicators on the web: page view.

    Average time on page. Bounce ratio, which is the percentage of people who land on a page on your website and leave it without having made a single click or having browsed other pages owned by your website indicators in social media: in the case of social media, To measure engagement, one would have to look at the number of comments, the number of interactions or evaluate the sentiment, that is, the tone or whether it is positive or negative of all these contributions and comments from users. You may be interested: applying the digital transformation in a business kpi's for conversion objective indicators on the web: conversion rate, is the percentage of people who complete a desired action within a web page. By conversion we will understand different things at each moment.

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