What it is how to apply it and its relationship



  • Startups at an early stage of development often represent an environment of great uncertainty. “Have we found a problem to be solved? Is this problem big enough to solve? How can we get financial returns from solving this problem?” When we talk to our customers, or potential customers, some may say the issue is very important. They may even give you a solution, or several, right away. The fact is that, at this time of product and business development, there is a lot of subjectivity in decisions. There are many demands and few resources. With these few resources, there is usually no time to do product understanding technology work, such as events data lake and integrations with tools focused on product data analysis.

    After all cash is scarce and time is even scarcer. Not to mention the anxiety for concrete results and the ambition for accelerated growth. In fact, being assertive in your decisions so as Phone Number List not to waste cash and time is extremely important. Finding that balance between a big enough problem and the proposed solution is not an easy task. Your product 's adherence to the market , also known as Product-Market Fit (PMF) , is crucial to define when you can throw fuel on your fire when reconciling your product's value delivery with a real problem. This gasoline will make you scale (acquisition increase), your product will retain your customers retention maintenance and they will refer your product to other potential customers referral increase.

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    Consequently this will satisfy your anxiety and ambition. That is, your product will sustain itself and scale its own growth, thinking about a Product-led Growth strategy . But how do you know when the time is right? The Sean Ellis Survey can help you. What is the Sean Ellis Survey ? Sean Ellis, author of “Hacking Growth” and Product Growth guru , has a simple technique that helps Product teams measure whether or not they have achieved their PMF by their satisfaction with the product itself. The test, which is called the Sean Ellis Test or The 40% Test , is a customer survey. If 40% of customers surveyed say they would be “very disappointed” if they could no longer use the product then your product can support your growth.


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